Strategic Leader in Communications & Social Marketing

7+ years driving meaningful social change across Southern Africa through strategic communications, behavioral science, and innovative campaigns.

View My Work Get In Touch
harvey@bridgecomnarratives.com
+260 978 486 551

Impact Highlights

7+
Years Experience
50+
Campaigns Led
15+
Major Clients
3
Key Sectors

Our Work in Action

Behind-the-scenes glimpses of strategic communications and behavior change initiatives across Southern Africa

Harvey Kaambwa

Harvey Kaambwa - Strategic Communications Leader
Lead, Bridgecom Narratives

Strategic Communications & Social Marketing Professional

FAO Logo

FAO Project

Lake Tanganyika

Community engagement sessions with traditional leaders

YellowCard Logo

YellowCard

Digital Campaign

Behind-the-scenes campaign development and media production

Medical Aid Films Logo

Screen Zambia

Film Production

Film production and community screening events

Team Work

Strategy Sessions

Collaborative strategy development and implementation

About Harvey

Bridging the gap between information and action to drive meaningful social change and development outcomes

Professional Profile

A strategic communications and social marketing professional with over 7 years of experience in the media and communications space. Bringing a proven ability to lead and implement strategies across Southern Africa, driving growth, engagement, and participation.

Leveraging behavioral science, I specialize in bridging the gap between information and action to drive meaningful social change and development outcomes. My approach combines strategic thinking with practical implementation to deliver measurable results.

Core Philosophy

"Effective communication isn't just about sharing information—it's about inspiring action and creating lasting behavioral change that benefits communities."

Key Differentiators

Behavioral Science Expertise

Applying psychological insights to drive behavior change

Regional Impact

Proven track record across Southern Africa

Results-Driven

Focus on measurable outcomes and social impact

Areas of Expertise

Comprehensive skills across strategic communications, behavior change, and digital engagement

Strategic Communication Campaigns & Management

Designing and executing comprehensive communication strategies that drive engagement and achieve organizational goals.

Social & Behavior Change Communication

Leveraging behavioral insights to create campaigns that inspire lasting positive change in communities.

Social Marketing

Applying marketing principles to promote social causes and drive positive behavioral outcomes.

Behaviour Science & Insights

Understanding human psychology and motivation to create more effective communication strategies.

Digital Content Creation & Management

Creating compelling digital content that resonates with target audiences across multiple platforms.

Reputational Management & Digital Analysis

Protecting and enhancing organizational reputation through strategic communication and data-driven insights.

Stakeholder & Community Engagement

Building meaningful relationships with diverse stakeholders to foster collaboration and support.

Media Relations

Managing relationships with media outlets to ensure effective message delivery and brand visibility.

Professional Journey

7+ years driving meaningful change across Southern Africa through strategic communications, social marketing, and media relations

Professional Journey

2018 - 2025

Strategic Communications & Social Marketing Professional

7+ Years of Impact-Driven Leadership
Communications
Strategic Campaign Management
• Message Development
• Brand Positioning
• Media Strategy
Social Marketing
Behavior Change Initiatives
• Community Engagement
• Behavioral Science
• Social Impact
Media Relations
Brand & Reputation Management
• Press Relations
• Crisis Management
• Digital Analysis

Major Client Portfolio

FAO Logo
FAO
Food & Agriculture Organization
Lake Tanganyika Project
YellowCard Logo
YellowCard
Financial Services
Digital Marketing Campaigns
Medical Aid Films Logo
Medical Aid Films
UK Health Communications
Screen Zambia Project
& More
Additional Major Clients
15+ Organizations
Career Impact Summary
50+
Campaigns Delivered
15+
Major Clients
7+
Countries Impacted
18
Months Active Projects

Client Case Studies

Real-world impact through strategic communications and behavior change initiatives

FAO Logo

FAO (Food and Agriculture Organization)

FISH4ACP Program - Combating Pela Ukupela ("Fish for Sex")

The Challenge

The FISH4ACP program identified a critical social issue in Lake Tanganyika fishing communities: the practice of "Pela Ukupela" (Fish for Sex), which has profound negative impacts on health, livelihoods, and social dynamics. This harmful practice was leading to increased illness, child marriages, and exploitation within fishing communities.

Our Approach

Leading the communications and behavioral change component through Bridgecom Narratives, we employed a scientific framework addressing the intention-action gap. Our approach included: Choice Architecture creating clear "two paths" narratives, Social Norms Strategy leveraging community leaders and peer educators, and Evidence-Based Design with continuous monitoring and documentation for replicable methodology.

View Project Documentation

Key Results

  • Engaged all 16 village headmen in Lake Tanganyika district
  • Secured support from 2 paramount chiefs (Chief Tafuma & Chief Nsama)
  • Created comprehensive communication materials (brochures, radio scripts, theatre plays)
  • Building toward community-led action plans and peer educator networks
Project Impact
18
Traditional Leaders Engaged
15
Month Project Duration
3
Communication Channels
2025
Ongoing Project
Media & Documentation

Multi-channel approach including educational brochures, community theatre scripts, radio drama productions, and evidence-based behavior change frameworks for replication.

Lake Tanganyika fishing community collaboration

Community Collaborative Fishing

Lake Tanganyika fishing communities working together

YellowCard Logo

YellowCard

Fintech Market Penetration & Reputation Management

The Challenge

YellowCard faced significant barriers penetrating SADC cryptocurrency markets due to widespread skepticism, regulatory concerns, and negative brand associations. Many viewed cryptocurrency platforms as potentially fraudulent, creating trust deficits that hindered adoption across the region.

Strategic Approach

Developed targeted video content campaign addressing specific audience concerns through strategic messaging. Leveraged Dingindaba Jonah Buyoya (4-time Journalist of the Year, BBC Komla Dumor Award winner) as credible spokesperson to build trust and engagement around cryptocurrency adoption.

Video Campaign Components:
• "Talking to Skeptical Audiences" - Respectful communication addressing resistance
• "Making Complex Topics Accessible" - Simplified explanations without condescension
• Trust-building through familiar contexts and clear messaging
View Campaign Videos

Key Results

  • Measurable improvement in client acquisition data
  • Positive social media sentiment transformation
  • Successful market entry and brand rehabilitation
Campaign Details
18
Month Campaign
2023-24
June to December

Multi-channel approach combining digital marketing, traditional media (radio/TV), and influencer credibility to transform brand perception in competitive fintech market.

Medical Aid Films Logo

Medical Aid Films UK

Screen Zambia Health Communication Project

Project Scope

Partnership with Zambian Ministry of Health to create culturally relevant health education films addressing adolescent sexual and reproductive health, mental health, and gender issues for rural and urban audiences.

Our Contribution

Led comprehensive content development including narrative drafting, script creation, translation into local languages, voice-over recording, film dubbing, and community screening coordination.

Impact Delivered

  • 7 educational health films produced
  • Content localized in 3 languages (Bemba, Nyanja, Lozi)
  • Community screenings across rural and urban areas
Project Specifications
21
Total Film Versions
(7 films × 3 languages)
3
Local Languages
Bemba, Nyanja, Lozi

Comprehensive health communication solution from script to screen, ensuring cultural relevance and maximum community impact.

Let's Work Together

Ready to drive meaningful change through strategic communications? Let's discuss your project.

Get In Touch

Email
harvey@bridgecomnarratives.com
Phone
+260 978 486 551
Location
Southern Africa Region

Areas of Service

• Strategic Communications
• Behavior Change
• Social Marketing
• Digital Campaigns
• Stakeholder Engagement
• Media Relations

Project Inquiry

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